Which of the Following Is Not an Assumption Upon Which

Multiple Choice

Which of the following is not an assumption upon which the concept of market segmentation is based?

A) Travel organizations will market more effectively if they develop specific services and products for specific market segments.
B) It is always less expensive to use a segmented approach.
C) Travelers can be divided into groups, which share similar characteristics.
D) A travel destination or service will appeal to some market segments more than others will.
E) The total travel market is made up of people with distinctive needs and preferences.