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    The Process of Evaluating the Attractiveness of Various Segments and Then
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The Process of Evaluating the Attractiveness of Various Segments and Then

Question 95

Question 95

Multiple Choice

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market is called:


A) market optimization.
B) repositioning.
C) targeting.
D) de-positioning.
E) consumer branding.

Correct Answer:

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