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    Marketing Study Set 18
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    Exam 2: Analyzing the Marketing Environment
  5. Question
    A Product That Serves a Low-Growth Market but Has a High
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A Product That Serves a Low-Growth Market but Has a High

Question 30

Question 30

Multiple Choice

A product that serves a low-growth market but has a high market share in the industry is an example of a:


A) star
B) dog
C) question mark
D) champion
E) cash cow

Correct Answer:

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