Which of the Following Statements Is True of the Market

Multiple Choice

Which of the following statements is true of the market development strategy?

A) A new product should be created to follow the market development strategy.
B) The strategy focuses on segments that are not served by the firm currently.
C) The strategy has its main focus on developing extremely innovative offerings.
D) The product prices should be high in a market development strategy.
E) Market development tactics include rewards programs and improved store atmospherics.