Lava Scooters Manufactures Electric Scooters Targeted at Young Women

Multiple Choice

Lava Scooters manufactures electric scooters targeted at young women.The company manufactures vehicles that have engine displacement ranging from 50 to 100 cubic centimetres.Of late, many customers have been preferring scooters that are more powerful.To satisfy such customers, the company introduces a powerful bike that has 200-cubic centimetres engine displacement.Lava Scooters is using a strategy.

A) market development
B) product development
C) market penetration
D) diversification
E) product intensification