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What Has Been the Effect of Changing Gender Roles in Society

Question 113

Multiple Choice

What has been the effect of changing gender roles in society on marketers?


A) absence of the father in commercials for children's goods
B) increase in advertisements that show mothers alone with the kids
C) gender neutrality in the positioning of products
D) discouraging transcending gender boundaries
E) portraying women as more competent than men

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