Jim Wants to Buy a New Bike

Multiple Choice

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

A) compensatory decision rule.
B) postpurchase dissonance.
C) determinant attribute.
D) decision heuristics.
E) noncompensatory decision rule.