Joss Wants to Buy a T-Shirt

Multiple Choice

Joss wants to buy a T-shirt.He prefers branded T-shirts to non-branded ones.Though the Calvin Klein T-shirt is very expensive, Joss believes he is buying a higher quality item.This is an example of:

A) compensatory decision rule.
B) postpurchase dissonance.
C) determinant attribute.
D) decision heuristics.
E) noncompensatory decision rule.