In Toronto, a Retail Food Store Dropped Its Prices by 12

Multiple Choice

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store, this is an example of:

A) compensatory decision rule.
B) postpurchase dissonance.
C) determinant attribute.
D) decision heuristics.
E) noncompensatory decision rule.