Multiple Choice
Which of the following holds true for the term negative word of mouth?
A) It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C) It refers to a part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading adverse information about a product, service, or store to others.
E) It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.
Correct Answer:

Verified
Correct Answer:
Verified
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