Multiple Choice
A Toyota has great mileage compared to a Honda.But its weaknesses are style and price.Gina feels that Toyota's excellent mileage is outweighed by its weaknesses in price and style.She chooses a Honda.Gina's choice represents:
A) the compensatory decision rule.
B) an external locus of control.
C) decision heuristics.
D) a determinant attribute.
E) the noncompensatory decision rule.
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Explain the concept of consumer decision rules.
Q86: Explain Maslow's hierarchy of needs.
Q106: Boris wants to get married and have
Q108: Jim desires steady employment, health insurance, safe
Q109: Which of the following holds true for
Q111: Russell practises law.Most of his clients are
Q112: A person's enduring evaluation of his or
Q114: The basic biological necessities of life, such
Q115: Describe the different types of product or
Q116: Which of the following holds true for