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    Exam 5: Targeting the Marketplace Segmentation, Targeting, and Positioning
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    Convenience Goods/services Are Products or Services Toward Which the Customer
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Convenience Goods/services Are Products or Services Toward Which the Customer

Question 48

Question 48

True/False

Convenience goods/services are products or services toward which the customer shows a strong preference and for which he or she will expend considerable effort to search for the best suppliers.

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