A Fast-Food Chain Targets Young Males Who Account for Almost

Multiple Choice

A fast-food chain targets young males who account for almost 75 percent of all customer visits and visit the restaurant, on average, 20 times a month.They are called "Jumbo" customers.The fast-food chain has segmented its customers on the basis of usage rate, with the "Jumbo" customers being the heavy users.This is an example of:

A) geographic segmentation.
B) behavioural segmentation.
C) demographic segmentation.
D) geodemographic segmentation.
E) psychographic segmentation.