Multiple Choice
The category of buyers who tend to enjoy novelty and are regarded as the opinion leaders for particular product categories because they are responsible for spreading the word to next groups are called:
A) early adopters.
B) early majority.
C) late majority.
D) innovators.
E) laggards.
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Why are innovators considered crucial to the
Q88: The product life cycle curve of most
Q89: Nancy is a professional photographer and has
Q90: Annie is a designer at a popular
Q92: The method of testing which requires potential
Q94: A new product launched by a company
Q95: Firms either position themselves for a niche
Q96: Thomson Furniture Company is struggling to improve
Q97: The category of buyers who tend to
Q98: Edward, a senior professor of statistics at