A Cosmetics Company, Which Mainly Produces Soaps, Shampoos, and Other

Multiple Choice

A cosmetics company, which mainly produces soaps, shampoos, and other skin solutions for adults, wants to introduce a line of baby products into the market.Since it has no prior experience with baby products, it decides to buy the rights to use the necessary technology from a small research firm.The method of idea generation used by the cosmetics company is:

A) internal research and development.
B) brainstorming.
C) prototyping.
D) licensing.
E) reverse engineering.