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    Any Feature in a Product That Identifies One Seller's Good
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Any Feature in a Product That Identifies One Seller's Good

Question 48

Question 48

Multiple Choice

Any feature in a product that identifies one seller's good or service as distinct from those of other sellers is called a(n) :


A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand.
E) core customer value.

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