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    Exam 9: Services the Intangible Product
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    IBM and Kellogg Are Brands That Are Owned and Managed
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IBM and Kellogg Are Brands That Are Owned and Managed

Question 92

Question 92

Multiple Choice

IBM and Kellogg are brands that are owned and managed by the manufacturer.They are examples of:


A) national brands.
B) generic brands.
C) private-label brands.
D) home brands.
E) public brands.

Correct Answer:

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