Multiple Choice
The difference between the actual service provided to customers and the service that the firm's promotion program promises is referred to as the:
A) knowledge gap.
B) standards gap.
C) communication gap.
D) delivery gap.
E) criterion gap.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q25: A delivery gap is the difference between
Q68: The marketing of services is more challenging
Q70: The zone of tolerance is an important
Q71: Martin works at the customer support division
Q72: The CEO of a services company routinely
Q74: The area between customers' expectations regarding their
Q75: Marketing a service is more challenging than
Q76: Which of the following terms refers to
Q77: The standards gap differs from the communication
Q78: By being more realistic about the services