A Company Launches a New Laundry Detergent in the Market

Multiple Choice

A company launches a new laundry detergent in the market.The company fixes a very low price for the detergent at rates below their competition's prices.The aim of the company is to gain market share.Here profits are of lesser concern and the main focus is on increasing sales.This is an example of:

A) sales orientation.
B) customer orientation.
C) profit orientation.
D) marketing orientation.
E) competitor orientation.