Which of the Following Pricing Methods Focuses on the Overall

Multiple Choice

Which of the following pricing methods focuses on the overall value of the product offering as perceived by consumers, who determine value by comparing the benefits they expect the product to deliver with the sacrifice they will need to make to acquire the product?

A) cost-based pricing methods
B) value-based pricing methods
C) competitor-based pricing methods
D) supply-based pricing methods
E) demand-based pricing methods