A Company Has Marked Its Refrigerators at $729

Multiple Choice

A company has marked its refrigerators at $729.94 as the original price.The sales price has been marked at $650.99.Because the customer compares the sales price with the original price, he identifies an increased value.This is an example of:

A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.