Multiple Choice
Mike wants to buy a motorcycle helmet because the one he had was stolen.It had cost him $377.99.When he goes to buy a new one, he finds that it will cost him $450.99.He finds the price of the helmet too high.He is prepared to pay only as much as his previous helmet cost him.This is an example of:
A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) internal reference price.
Correct Answer:
Verified
Correct Answer:
Verified
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