Professor Hague Counts the Total Number of People and the Percentage

Multiple Choice

Professor Hague counts the total number of people and the percentage who are Hispanic in a sample of 400 TV commercials shown during a one month period on two Miami stations. She wants to see whether the percentage of Hispanic people in commercials equals, is greater than, or is less than, the percentage of Hispanic people in the area population. She is using

A) generic content coding.
B) latent content coding.
C) manifest content coding.
D) corroborative coding.