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    Foundations of Marketing Study Set 3
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    Exam 12: Pricing Concepts and Management
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    A Product That Has More Features Than Those of Its
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A Product That Has More Features Than Those of Its

Question 101

Question 101

Multiple Choice

A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using:


A) custom pricing.
B) special-event pricing.
C) premium pricing
D) price lining.
E) bait pricing.

Correct Answer:

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