Multiple Choice
Sony's design of its new large-screen television set with smoked-glass control panel cover and other visual changes would be classified as a(n) modification; changes to make the TV's remote easier to use would be classified as a(n) modification.
A) functional; aesthetic
B) aesthetic; functional
C) functional; quality
D) quality; aesthetic
E) quality; functional
Correct Answer:

Verified
Correct Answer:
Verified
Q140: The test marketing phase of the new-product
Q141: Which of the following is a stage
Q142: The product development stage of the new-product
Q143: The phase of the new-product development process
Q145: Time spent in test marketing can benefit
Q145: The business analysis phase of the new-product
Q146: All products-whether goods, services, or ideas-are to
Q147: The supply and demand of a service
Q148: The characteristic of a service denotes the
Q149: Because of inseparability of services, customers expect