Clive Is an Engineer Involved in the Product Development of a New

Multiple Choice

Clive is an engineer involved in the product development of a new plastic laminate that would be sold to manufacturers of kitchen counter tops. Currently, Clive and his colleagues are considering the potential for profitability of the new product. They are likely in the ____ phase of the new product development process.

A) idea generation
B) market testing
C) business analysis
D) concept testing
E) compatibility research