Multiple Choice
Lashawna is a concert promoter and has singer Kanye West as one of her clients. She works hard to ensure that most of Kanye's concerts tickets are sold out. She understands the concept of perishability, which implies that:
A) as the concert is not tangible, concert audience will have a difficult time judging its quality in advance.
B) the performance of the concert and the attendance of the concert by fans cannot be separated, so tickets must be sold.
C) a high level of interaction will exist between the audience and the musicians, which makes the audience's presence necessary.
D) if the tickets are not sold out, seats will remain empty, and they can never be sold to anyone again.
E) that each concert is different and customers will miss a unique experience if they are not present at the concert.
Correct Answer:

Verified
Correct Answer:
Verified
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