Which of the Following Is Not a "Customer Contact" Characteristic

Multiple Choice

Which of the following is not a "customer contact" characteristic in services marketing?

A) High-contact services typically require that the customer go to the production facility.
B) High-contact services are less expensive to deliver because they are typically equipment-based.
C) Employees of high-contact service providers are part of a very important ingredient in creating satisfied customers.
D) Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services.
E) An employee training program is an effective way to ensure effective customer contact and resolve issues with customers.