The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to:

A) customize their services to meet specific individual customer needs.
B) minimize the cost of providing services to customers.
C) create standardized packages that can appeal to a diverse customer base.
D) offer similar services as that of their competitors.
E) develop relationship marketing with their customers.