Multiple Choice
Marketing channels for services are:
A) complex and multifaceted.
B) characterized by fewer than two intermediaries.
C) dependent on the geographical location of consumers.
D) determined by customers.
E) direct from provider to customer.
Correct Answer:
Verified
Correct Answer:
Verified
Q103: Describe product positioning. List and explain the
Q147: The supply and demand of a service
Q148: The characteristic of a service denotes the
Q149: Because of inseparability of services, customers expect
Q151: A is responsible for marketing a product,
Q153: Amanda is a masseuse at a massage
Q154: Schwinn has developed a new bicycle that
Q155: The intangible nature of services often leads
Q156: Many services base their success on building
Q157: Estimates of sales are an important component