Solved

The Intangibility of Services Results in Promotion-Related Challenges for Service

Question 181

True/False

The intangibility of services results in promotion-related challenges for service marketers because it is difficult to depict the actual performance of a service in an advertisement or to display it in a store.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q51: Identify and explain the dimensions of product

Q92: Why is it often difficult for organizations

Q148: Compared with other phases of the new-product

Q176: In product modification, three conditions must be

Q177: If Stonefield School Furniture Company provides standard

Q179: is the development of a product that

Q180: To manage products effectively, a product manager

Q184: Scenario 11.1<br>Use the scenario to answer the

Q185: Scenario 11.2<br>Use the scenario to answer the

Q186: Explain how the characteristics of services affect