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A Product Line Is Defined as

Question 16

Multiple Choice

A product line is defined as .


A) products that can be designated as a unique offering among the organization's products
B) products that an organization makes available to consumers
C) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations
D) a specific group of products that are offered to the market
E) same products that are sold by different firms

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