Multiple Choice
Scenario 10.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Refer to Scenario 10.1. Tasha is shopping for personal care items at her local Target. She walks by one aisle and sees a floor-standing display for the new Aster Care. She hadn't thought about buying a new razor, but the display has caught her attention. Which stage of the product adoption process is Tasha most likely in, at the present time?
A) Awareness
B) Attention
C) Evaluation
D) Trial
E) Adoption
Correct Answer:

Verified
Correct Answer:
Verified
Q43: The basic purpose of packaging is to
Q108: Identify the major stages of the product
Q148: Although they become part of a larger
Q157: Scenario 10.1<br>Use the following to answer the
Q158: Marketers are least likely to change a
Q163: As many products are in the maturity
Q164: During the maturity stage, .<br>A) product modifications
Q165: Brand names should be different from the
Q241: The manufacturers of Miracle-Gro have square boxes
Q315: A seller's profits peak in the maturity