Multiple Choice
The major characteristic of a private brand is that .
A) only manufacturers initiate and own the brand
B) manufacturers are not identified on the product
C) they generate lower gross margins
D) these brands are exclusive and never distributed nationally
E) retailers purchase these products of a specified quality at the highest cost
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Brand licensing gives a company the ability
Q26: Recently Jose went to a neighborhood grocery
Q28: Minerals, chemicals, timber, and agricultural products are
Q33: The producers of Schick razor blades use
Q38: By law, manufacturers must be identified on
Q98: New products seldom generate enough sales to
Q100: Advertising used in the decline stage may
Q135: What are private distributor brands? Describe their
Q171: The weakest level of brand loyalty is
Q291: Identify and describe the major categories of