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    Foundations of Marketing Study Set 3
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    Exam 10: Product, Branding, and Packaging Concepts
  5. Question
    Package Characteristics Help to Shape Buyers' Impressions of a Product
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Package Characteristics Help to Shape Buyers' Impressions of a Product

Question 257

Question 257

True/False

Package characteristics help to shape buyers' impressions of a product at the time of purchase or during use.

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