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    Foundations of Marketing Study Set 3
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    Exam 5: Target Markets: Segmentation and Evaluation
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    A Market Comprised of Individuals or Organizations with Diverse Product
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A Market Comprised of Individuals or Organizations with Diverse Product

Question 102

Question 102

Multiple Choice

A market comprised of individuals or organizations with diverse product needs is called a(n) market.


A) undifferentiated
B) concentrated
C) homogenous
D) differentiated
E) heterogeneous

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