Which of the Following Statements Is Incorrect

Multiple Choice

Which of the following statements is incorrect?

A) Of the three levels of planning, corporate strategy is the broadest.
B) The business-unit strategy should be consistent with the corporate strategy.
C) The marketing strategy should be consistent with both the business-unit and corporate strategies.
D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.