Multiple Choice
It is difficult for small companies to save money on "media buys" because ___.
A) their range of advertising is limited.
B) their marketing is not creative enough to generate viral exposure.
C) their product mix is too diverse.
D) they are the first in a new market.
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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Q21: Customer understanding enables the entrepreneur to _:<br>A)
Q22: In addition to acquiring and retaining customers,
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