Multiple Choice
A positioning statement has which of the following:
A) Target group and need
B) Brand and concept
C) Point of difference
D) All of the above
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q34: The communications mix includes:<br>A) Advertising, cross selling,
Q35: Entrepreneurs market to which of the following
Q36: The core product is_, while the augmented
Q37: The entrepreneur's decision on how to segment
Q38: Two inexpensive ways to identify the appropriate
Q40: The cost-based method of pricing is marking
Q41: While segmentation profiles a company's customers, what
Q42: People usually use guerrilla tactics in wide-spread
Q43: Customer acquisition and retention are the core
Q44: Positioning describes a company's offering relative to