Multiple Choice
What is the short-sighted thinking behind the penetration-pricing strategy?
A) Pricing below competitors will lead to higher market share
B) Gross margins should be very high for a new product.
C) Loyal customers demand the lowest price.
D) The simplest method of selective prices saves time.
E) Prices should match the value of products.
Correct Answer:
Verified
Correct Answer:
Verified
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