Reverse Marketing Is

Multiple Choice

Reverse marketing is:

A) encouraged by the rapid rate of technological change, growth in international trade, and the need to extract competitive advantage from supply chains.
B) when the buying organization has decided to stop making something inhouse and identifies a supplier from its existing supply base.
C) is an aggressive, marketing-initiated, approach to finding and developing world class suppliers.
D) requires that the marketing department in the buyer's organization fully understand the needs of supply.
E) is most appropriate when the product is fairly standard and available from multiple local suppliers.