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A Textile Manufacturer Plans to Improve Revenue from Its Heating

Question 28

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A textile manufacturer plans to improve revenue from its heating blankets, sold primarily in the northern areas of the United States by increasing its marketing activities. A total of
$170,000 spent now in marketing is expected to generate new revenue of $400,000 per year. The MARR is 6% per year and the evaluation period is 9 years. Use simple payback analysis to determine the acceptability of the marketing investment.

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