Multiple Choice
A voting point refers to which of the following?
A) the cost to advertisers to reach each one thousand people watching a particular program
B) one percent of the 112.8 million households in the U.S. tuned in to a particular program
C) the ranking of television news programs based on the number of households that are tuned in
D) points awarded to television programs by viewers based on a representative probability sample of U.S. households
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Production of a short commercial can cost
Q2: Discuss at least three strategies advertisers employ
Q4: Discuss how advertising aims to get consumers
Q5: A rating point is worth about _for
Q6: Television news reaches a larger audience than
Q7: The demographic profile of news program viewers
Q8: CPM refers to:<br>A) cost per thousand<br>B) commercial
Q9: What do Postman and Powers man when
Q10: Advertising fees are reduced based on estimates
Q11: Postman and Powers argue that "commercials are