True/False
"Cost per thousand" refers to the cost to an advertiser for each thousand people reached by a commercial.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q4: Discuss how advertising aims to get consumers
Q5: A rating point is worth about _for
Q6: Television news reaches a larger audience than
Q7: The demographic profile of news program viewers
Q8: CPM refers to:<br>A) cost per thousand<br>B) commercial
Q9: What do Postman and Powers man when
Q10: Advertising fees are reduced based on estimates
Q11: Postman and Powers argue that "commercials are
Q13: On average, Americans are exposed to approximately
Q14: Which of the following media outlets reaches