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    Essentials of Strategic Management Study Set 2
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    Exam 7: Strategy Formulation: Functional Strategy and Strategic Choice
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    The Type of Marketing Strategy in Which a Company Develops
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The Type of Marketing Strategy in Which a Company Develops

Question 7

Question 7

Multiple Choice

The type of marketing strategy in which a company develops new products for new or existing markets is


A) market development.
B) push strategy.
C) product development.
D) pull strategy.
E) skimming the cream.

Correct Answer:

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