Multiple Choice
Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP) , the chocolate waffle and the cookie are _____.
A) intangible products
B) core offerings
C) peripheral goods
D) primary goods
Correct Answer:
Verified
Correct Answer:
Verified
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