Competitive Advantage Can Be Defined As

Multiple Choice

Competitive advantage can be defined as:

A) the ability of customers to properly perform and co-produce their part of a service.
B) a firm's ability to achieve market and financial superiority over its competitors.
C) a pattern or plan that integrates an organization's major goals, policies, and action sequences into a cohesive whole.
D) a firm's ability to commercialize a device, method, or idea that differs from existing norms.