Which of the Following Is True of Customer Relationship Management

Multiple Choice

Which of the following is true of customer relationship management (CRM)

A) A typical CRM system includes market segmentation and analysis.
B) It helps firms gain competitive advantage by making counterfeit knock-offs of genuine products.
C) It encourages the production of standardized goods for all customers to reduce manufacturing costs.
D) A CRM system prohibits firms from bundling goods and services together.