In the Context of Technology in Value Chains, Customer Relationship

Multiple Choice

In the context of technology in value chains, customer relationship management (CRM) :

A) enables small firms to make counterfeit knock-offs of genuine products.
B) prohibits firms from bundling goods and services together.
C) encourages firms to produce standardized goods for all consumers to reduce manufacturing costs.
D) exploits the vast amount of data that can be collected from consumers.