A Business Plan (Scenario)

Multiple Choice

A Business Plan (Scenario)
Imagine that you are the owner of a small company that sells typewriters, business equipment, and computer hardware. You employ about 40 people. You know that the organization needs to move in a different direction, and you want to set some long-term goals for the company. You want to write a plan that will cover the next three years only, knowing that business needs change somewhat frequently. Your goal is to write a plan that provides direction but does not contain extremely well-defined, potentially restrictive objectives.
-Your plan will cover the entire organization. This characteristic is most consistent with what type of plan?

A) Long term
B) Strategic
C) Standard
D) Specific